Gigi Pip's mission is to build confidence in women and the many hats they wear. In a physical sense, we hope to achieve this mission by putting quality first, refusing to cut corners, and producing the most fashionable, high-quality hats on the market. But in the potentially more important symbolic sense - we truly hope our product, service and the Gigi Pip community will help women build confidence in every aspect of their lives, including all the "hats" they wear.